Firecracker Marketing was created by two women who have been told their whole lives that they are “firecrackers.”
After a combined 20+ years of both in-house and agency marketing experience, these two firecrackers decided to branch out on their own. They founded a partnership that was designed to be the antithesis of the traditional agency model: what you see is what you get.
We’re not here for the surprise fees, the clout, or the say yes to everything, even the bad ideas model. We’re a group of hard-working professionals and experts in our field who are passionate about what we do and the clients we work for.
If you want to work with an honest, fiery team who will go above and beyond for your brand, drop us a line at info@firecrackermktg.com
Meet the Founders
Sarah Archer, Co-Owner & Founder
Sarah has over 12 years of marketing experience in the hospitality, travel and F&B sectors, with past clients ranging from hotel properties within the Kimpton, Accor, Hyatt and Marriott brand portfolios to nationally-recognized restaurant groups such as Death & Co, Dunkin’ Donuts, JINYA Ramen and Tomkats Hospitality Group. She has also worked with a variety of retail, lifestyle and beer/wine/spirits brands.
Sarah obsesses over strategic digital campaigns, thoughtful storytelling and great proofreading. (She’s also proudly anti-Oxford-comma; AP Style for life!) On the rare times she’s not in front of a screen, you can find her exploring NOLA with her dog Dodger, studying for her WSET certification, practicing pilates or flying back to LA for a Dodgers baseball game.
Sarah splits her time between New Orleans and Los Angeles.
Hannah Best, Co-Owner & Founder
Hannah Best is a seasoned communications professional with an extensive background in food/beverage, luxury and travel marketing. A former PR professional, she brings her love of brand storytelling to the little Instagram squares. Hannah has worked for a variety of beloved brands including Waldorf Astoria properties, Dunkin’ Donuts, Robert Mondavi Winery and Mumm Napa.
She loves a properly executed influencer campaign (with a true ROI!), Tiktok trends, and creative copywriting. When she’s not trying to come up with engaging content for the Firecracker social media page—shameless plug to follow us!—she is hanging out with her two dogs, Bear & Benji, wine tasting somewhere in Napa Valley or studying for her MBA online at Baylor University.
Hannah is located in Northern California.